Answer to Question #146946 in Management for Mmathapelo

Question

Identify the type of market that Takealot is targeting in South Africa.

Answer 1

The South Africa’s leading online store, Takealot.com, is targeting the mobile e-commerce market, especially the smartphone users. The company has redesigned its mobile site, making it easier to navigate on smartphones (Staff Writer, 2014). The move is motivated by the growing mobile e-commerce market. The company has redesigned the user interface to enhance user experience by improving product listings, site navigation, and check out process. An increasing number of South Africans accessing the internet through the smartphones has prompted the company’s management to develop and implement strategies targeting the market.

Reference

Staff Writer. (2014, August 20). Takealot.com Targets Mobile with New Site. Retrieved from Business Tech: https://businesstech.co.za/news/mobile/66294/takealot-com-steps-up-for-mobile/