Answer to Question #134165 in Management for Zinhle Mkonza

Question #134165
Public relations is an integral part of successful selling. What advice would you give to the public relations officer at Suntel X to achieve excellent customer service ? Provide them with practical examples to explain your argument
Expert's answer

To achieve excellent selling, I would advise public relations officer at Suntel X to respond quickly to queries of their customers, for example, when their clients want an item or service that is time-sensitive. Secondly, the public relations department at Suntel X should know their customers, understanding the customers’ needs and wants. For example, the organization needs to invest in campaigns geared toward improving their relationships with customers. It would make the company know the clients better.

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