Answer to Question #131301 in Management for sandeep

Question #131301
Discuss how leadership communication may impact upon organisational performance in the context of change management due to globalisation? Please draw upon Communication theory and use examples to support your claims
Expert's answer

Organizational change in the context of globalization entails introducing new technologies, altering an organization’s vision and mission, changing organizational structure, and introducing new activities within the firm. Leadership communication is essential during such changes as it affects employees’ performance. Globalization forces people to abandon their old practices and adapt to new ones; thus, effective communication is vital for a smooth transition. Employees will not meet their goals during organizational change if corporate leaders do not inform them of what is expected. Notably, change is inevitable, but employees are more likely to resist change. Therefore, to ensure commitment to the organizational objectives, leaders should communicate the imperative driving the change. The theory of reasoned action explains this notion. The approach holds that a person can influence behavior by influencing intentions. Therefore, insufficient communication during organizational change can lead to poor performance.

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