1. Dell Microsoft Inc. is moving into markets where it has never been before. In some of
these new fields Dell’s PC success has opened doors and in others it is starting from the
scratch. Dell’s revenues have grown 14 % more, even as its competitors run at a loss. Dell
has had to expand into new businesses and has announced its entry into a host of new fields.
Dell can now be described as a broad computer systems and services company with its
marketing officer now appointed to the board.
In what ways would the nature of the responsibilities of the marketing manager change
now that Dell Company has appointed him to the board?
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