Answer to Question #119054 in Management for Junaid Mahida

Question

Situation: A college is determining which projects to pursue in 2020. You have been asked to evaluate and make a recommendation to senior management.
The strategic goals for the college (in order of priority) are to:
1) Help more students get jobs (50% Importance)
2) Improve student satisfaction scores (30% Importance)
3) Increase enrolment to the college (20% Importance)
The various projects being considered include:
Projects
Investment
Cash Inflow/yr
A) Implement Mandatory Electronic Textbooks
$500,000
$300,000
B) Expanded Field-Based Learning Opportunities
$100,000
$50,000
C) High-School Mentorship (Match each prospective H.S. students to a GBC student to answer questions)
$50,000
$20,000
D) Build an improved student lounge
$500,000
$100,000
(Show Your Work)
Question 1: What project would you recommend pursuing based on a Payback Period Analysis?
Question 2: What project would you recommend pursuing based on a Weighted Factor Model Analysis?

Answer 1

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