Answer to Question #111773 in Management for zukile

Question #111773
Heineken is recognized as the world's most valuable international premium beer brand. Which one of the following is an advantage of having a strong brand for Heineken?
1.Facilitates the identification of products when purchasing.
2.Assures consumers of a quality standard they can count on.
3.Serves as a warning against products that do not meet consumer standards.
4.Provides this foundation stone of the marketing communication strategy.
1
Expert's answer
2020-04-30T11:35:51-0400

Assures consumers of a quality standard they can count on.  


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