Heineken is recognized as the world's most valuable international premium beer brand. Which one of the following is an advantage of having a strong brand for Heineken?
1.Facilitates the identification of products when purchasing.
2.Assures consumers of a quality standard they can count on.
3.Serves as a warning against products that do not meet consumer standards.
4.Provides this foundation stone of the marketing communication strategy.
Assures consumers of a quality standard they can count on.