Answer to Question #111771 in Management for zukile

Question #111771
Heineken is recognized as the world's most valuable international premium beer brand. This means that Heineken has many loyal customers. During which phase of brand loyalty would consumers refuse to accept a substute?
1.Brand insistence
2.Brand preference
3.Brand recognition
4.Brand refusal
1
Expert's answer
2020-04-24T05:12:44-0400
  1. Brand Insistence

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