The company relies on traditional promotional activities such as pamphlet advertisements and the word of mouth. For the most part, the strategy limits the ability of the company to attract and acquire new consumer markets. As such, the firm should embrace changes in technology to facilitate online advertisements, data collection as well as customer preference evaluation. Changes in technology influence consumer behavior, communication mechanisms, and changing trends in business. The company should embrace technological changes to engage customers online and to collect data regarding the preferences and opinions of the consumer regarding the products of the company. Introducing a company website and social media marketing are relevant ways of embracing technological change as a marketing strategy in the company.