How to analyze strategic management case study:
What to include in the case study:
In assessing corporate performance, evaluation of business development is crucial in the preparation for future revenue generators. Assessment also includes to the benefits from the monopoly status in marketing in the long-run as well as provision of distribution, and shipping services.
Partnership or the formation of a joint venture to build a fully-integrated system is important in fostering project management and execution expertise. This will lead to utilization of technologies and integrated facilities equipped with flexible capabilities. As a result of this, the business will capitalize the joint venture by serving the growing markets and consumer products as well as speeding up the delivery of products.
Growth strategy is also important in a strategic management case study. This is fostered through innovation which becomes crucial for a company to sustain their growth and outperform competitors. This is through collective learning and coordination expertise in the company’s product line. This competence becomes the source of a competitive advantage leading to the introduction of a variety of products and services that are not easily copied by competitors. Therefore adopting new technologies will improve production methods and quality of service.
Sales and marketing is also important since as the demand for the product rises, there will be an increase in the costs of production leading to inflation. Therefore, there is need for alternative measures to minimize the costs.
What not to include in the case study:
Oversize corporate structure that will require a large number of employees as such becoming a challenge once the business operation slows down. An oversized structure also requires massive investments which may be a challenge in the proper and effective management of product lines.
Globalization should also be excluded from a strategic management case study as it negatively impacts the company. With globalization, services grow at a significantly faster rate than manufacturing businesses as such the macro factors resulting from globalization effects reduce growth of the manufacturing industry.