The marketing manager tried to mitigate this competitive disadvantage by freight equalization; so that end customers would pay the same amount of shipping costs as the West Coast competition charged, regardless of where they were located. This met with some insignificant success because timeliness of delivery was another important issue. However, this did affect the margins negatively since the company now is taking the hit for the less-than-truck-load shipments to West Coast customers.
For this assignment, you will identify 2 subjective, qualitative factors and discuss 2 quantitative factors to consider. Once you have explained each select the one out of each, qualitative and quantitative listed that you recommend most. What factors may affect the demand for the product in the future?
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