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Answer to Question #11725 in Other Management for ronnie

Question #11725
Choose three of the current trends and issues facing managers and explain how Starbucks might be impacted. What might be the implications for first-line managers? Middle managers? Top managers?
Expert's answer
The three trends and issues are as follows:

ENTREPRENEURSHIP: Nowadays, competition is very fierce and strong, businesses have become more competitive. So in order to survive in this competitive environment, the manager should have entrepreneurship skills. These skills include:
i) Looking for Opportunities

ii) Innovation
iii) Growth

Due to these skills, Starbucks has excelled and reached to the height of success. Starbucks focused on growth i.e. the reason they have been able to expand to 11,000 outlets in 36 countries. They also introduced many innovations in their product line. It is mostly implicated on top line managers as they are
the ones who make major business decisions. Top-managers must make serious
decision in such a situation to make their company successful.


WORKFORCE DIVERSITY: A workforce that’s heterogeneous in terms of gender, race, ethnicity, age and other characteristics that reflects differences. Starbucks operates in many countries; therefore it consists of diverse workforce. So as a manager it is necessary to be well-acquainted with
the diverse backgrounds of individuals in order to manage its workforce
effectively. It is most applicable for the first line managers because they are
the ones who are in direct contact with employees.

LEARNING ORGANIZATIONS: Learning organizations that has developed the capacity to continuously learn adapt and change. In Starbucks black apron displaying the little "coffee master" are worn by employees who have completed the coffee master course, which shows that Starbucks conducts many programs to
enhance the knowledge of workers. This implies mostly to middle level managers
as they are ones who are responsible for meeting the goals set by top level
managers by managing the workforce which includes enhancing their learning and
knowledge.

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