Answer to Question #250922 in English for mck

Question

Explain the process of evaluation in a qualitative and quantitative approach for the audiences.

Answer 1

The process of evolution in qualitative and quantitative research methods has been through series of strategies. Rather than focusing on sentiments and emotional aspects, qualitative typically emphasizes facts and numeric. It is helpful to use qualitative methodologies when conducting primary and secondary studies to establish factual insights of your audiences. Quantitative research, on the other hand, utilizes techniques such as social media analytics, experiments, questionnaire, or surveys. It is not based on numerical data but instead focused on recordable and observable aspects o research. Qualitative research is categorized based on traits and characteristics of a phenomenon; it is always important to regularly asses audiences before launching qualitative research using public relations techniques.