Answer to Question #199884 in English for Perry

Question

As a Corporate Social Responsibility Coordinator of Consolidated Bank Ghana Limited (CBG), you have been tasked to develop a cause promotion campaign for Covid 19. Write up your two-page camping discussing the components of a creative brief for the campaign.

Answer 1

a balance between instructions and insights is crucial for the success of an innovative brief. the following components are therefore essential;

objective - determine what the campaign entails.

positioning statement - determine what the strategic statement that places the service within the category is.

value preposition uniqueness - briefly describe what makes the service outstanding from others.

target audience - note who you are trying to get their attention. this should be more of real people than just simple demographic percentages.

tone - identify the style you want to use.

mandatories - identify what must be done by the team with the creative pieces you are creating in legal and brand partner acceptance.