discuss: Provide one example of a low-touch customer service and another of a high-touch customer service. Justify why customers prefer these choices. You must NOT repeat the same examples given in this class and you certainly should not repeat the same examples given by your colleagues. Hint: Learners should make their choices of whether the service should be a low-touch or a high- touch based on whether the customer prefers high interaction or low interaction. Another hint is to think about the consumer buying behaviour that were covered in this session and try to link them to the customer preference of high interaction or low interaction.
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