Answer to Question #123170 in English for Sphesihle Zuma

Question

Explain the interaction between self image and ideal image

Answer 1

The match between actual self images and product images has been referred to as “self congruity”; between ideal self image and product image ”, “ideal congruity”; between social self images and product images as “social congruity”; and between ideal social self images and product images as “ideal social congruity.