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Answer to Question #63581 in Microeconomics for saquib shahmat

Question #63581
Your friend has decided to decrease the price of orange juice in his juice shop. What could be the incentive for his decision?
Expert's answer
It could be such incentives:
1) price reduction on products substitutes (for example, the remaining fruit juices)
2) decrease in prices for oranges (this will keep the profit from units sold the same, but will increase the total profit according to the law of demand, as sales increase)

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