Question #63581

Your friend has decided to decrease the price of orange juice in his juice shop. What could be the incentive for his decision?

Expert's answer

It could be such incentives:

1) price reduction on products substitutes (for example, the remaining fruit juices)

2) decrease in prices for oranges (this will keep the profit from units sold the same, but will increase the total profit according to the law of demand, as sales increase)

1) price reduction on products substitutes (for example, the remaining fruit juices)

2) decrease in prices for oranges (this will keep the profit from units sold the same, but will increase the total profit according to the law of demand, as sales increase)

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