Answer to Question #62818 in Microeconomics for John Smith
i. Identify some of the barriers to entry and exit (if any) that may
exist in the market?
REFER TO THIS BELOW: http://www.theguardian.com/business/interactive/2010/jan/20/cadbury-kraftnestle-mars-ferrero
i. Possible barriers to entry:
- Economies of size
- Capital intensive
- Intellectual property
- High switching costs
- Established brand identity
- Permitting requirements
- Government standards.
Possible Barriers to Exit:
- Investment in specialist equipment
- Specialized skills
- High fixed costs.
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