Consolidated Salt Company sells table salt to both retail grocery chains and commercial users
(e.g., bakeries, snack food makers, etc.). The demand function for each of these markets is:
Retail grocery chains: P1 = 180 - 8Q1
Commercial users: P2 = 100 - 4Q2
where P1 and P2 are the prices charged and Q1 and Q2 are the quantities sold in the respective
markets. Consolidated's total cost function (which includes a "normal" return to the owners) for
TC = 50 + 20(Q1 + Q2)
ASSIGNMENT – BMME5103
(a) Determine Consolidated's total profit function.
(b) Assuming that Consolidated is effectively able to charge different prices in the two
markets, what are the profit-maximizing price and output levels for the product in the two
markets? What is Consolidated's total profit under this condition?
(c) Assuming that Consolidated is required to charge the same price in each market, what are
the profit-maximizing price and output levels? What is Consolidated's total profit under this