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1.1 What is the value proposition that Apple Pay offers consumers? How about merchants? (20)

1.2 What are some of the limitations of Apple Pay that might prevent its widespread adoption? (20)

1.3 What advantages do the Square and PayPal mobile card-swiping solutions have in the mobile

payment market? What are their weaknesses? (20)

1.4 What strategies would you recommend that Apple pursue to assure widespread consumer

adoption of Apple Pay? (30)