Chipotle Mexican Grill continues to suffer from perception issues after a string of outbreaks, including worried customers about the safety of eating at the fast casual chain. Chipotle's strategy for getting customers back into its restaurants was to give away free tacos, burritos, and chips. And while its customer survey scores are improving, Chipotle is still operating at a loss. What are some concepts, constructs, and operational definitions should any future research deal with?.
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