Answer to Question #209316 in Other for kajal

Question

a. Select any one popular advertising campaign of an FMCG product or consumer

product that you think conveys/ showcases an ethical message. Analyze the campaign and

explain what is the ethical message and how is it conveyed.

b. We need Ethical Managers more than ever today. According to you what are the five

most important values that help / guide a manager take ethical decisions. Briefly explain

how each will help.

Answer 1

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