In an effort to keep track of your classmates after graduation, you have developed a database with everyone’s name, home address, job title, work address and phone numbers. You have printed out a directory, which was mailed to everyone listed. In addition to the normal records it keeps, the alumni office also has a copy of this database.
Recently, the alumni office was purchased by a direct marketing firm, which wishes to purchase this database and use it for direct mail campaigns. These campaigns would be for high quality organizations whose products and services are targeted at recent graduates of prestigious universities. For example, people in the directory could receive “buy-one-get-one-free” coupons for restaurants, discounts on vacation packages, hire cars etc.
A. Identify the stakeholders based on the scenario.
B. State the rights and duties of each of the stakeholders based on Question (A).
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