Answer to Question #350883 in Marketing for Kalpani

Question #350883

Suppose you are conducting market research for your favorite hotel or restaurant



brand. Sales have been lagging for two quarters, and you are determined to find out



why. You decide to host an in-person focus group to gain customer insights into your



brand’s current product offerings. You are also interested in obtaining feedback on a



new product that your brand plans to launch in the next six months.



a. Determine the makeup of your focus group. Who should be invited to the focus



group, and why?Suppose you are conducting market research for your favorite hotel or restaurant



brand. Sales have been lagging for two quarters, and you are determined to find out



why. You decide to host an in-person focus group to gain customer insights into your



brand’s current product offerings. You are also interested in obtaining feedback on a



new product that your brand plans to launch in the next six months.



a. Determine the makeup of your focus group. Who should be invited to the focus



group, and why?

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