Answer to Question #349937 in Marketing for Gean

Question

1. a. First, you are going to identify and outline 2 market segments that operate in this fragmented market. Make sure to document the i) psychographics, ii) demographics, iii) geographics, and iv) the segments’ behavioural patterns of these 2 market segments. Substantiate each of the segments that you have identified by referring to both a piece of qualitative data and a piece of quantitative data that you have come across during your market research 250 words max. per market segment, excluding data; 750 words max. in total, excluding data