Operant conditioning theory is a concept in psychology used to explain associative learning processes. The ideology links behavior with a reward or punishment. For instance, if a child is bought gifts every time they score an A, he or she will strive to always get positive results in school. Consequently, in this case, the probability of getting a free order from the restaurant is directly linked to an entry in a sweepstake influenced by the frequency of using the "eleme" app. This is a reward meant to stimulate positive behavior. Therefore, I will strive to use the app every time I make take away orders to increase my chances of receiving the red envelope which will sponsor my next order.