Answer to Question #261744 in Marketing for noxolo

Question #261744

Discuss any three gaps you believe to be most relevant to your business in the marketing process of CBD oils in South Africa. As part of your report, discuss two intermediaries of your choice that would be responsible for closing the gaps

Expert's answer


1.      Communication gap: there is a gap in what companies advertises, and what is delivered to customers; overpromising and insufficient communication is an issue; this offers a marketing opportunity for CBD oils to fill

2.      Unsolved quality issues; the customer’s feedback about quality have been the issue facing the industry; CBD oils can develop marketing strategies to fill this gap

3.      Customer gap; the difference between customer perceptions and expectations in the market is misinterpreted in terms of service quality; CBD oils can address this gap


1.      Use marketing service agencies to revise advertising techniques and content to reflect on product quality and give information about precisely what products can deliver

2.      Conduct customer experience surveys to understand their complaints and expectations and develop solutions to address identified issues in the market ahead of competitors. 

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