Answer to Question #250608 in Marketing for ikey

Question #250608
A popular shampoo brand in the market is "Smooth and Fragrant Har All Day The brand
positioned as a fragrance shampoo. curently a very desirable attribute to both men and women ,however , consumer preference and priorities change over time . if, example, five years from now , consumers give more importance to the ability of shampoo to make their hair and shiny , how should "smooth and fragrant hair all day" reposition itself in the market?à ƒ ƒ ¢ € ‹
Expert's answer

Repositioning in promoting is the method involved with changing the imminent market's arrangement or view of a ware to successfully contend on the lookout. For instance, smooth and fragrant cleanser ought to think about the accompanying variable if the customers change their taste and inclinations about the item. 

1. The organization ought to investigate the issue the product was made to settle or change as indicated by the inclination of the shoppers. For instance, the cleanser made to make an aroma in the hair of the buyers should now zero in on how the item can make the hair sparkly. 

2. The organization ought to distinguish the purchasers who will be served by the item. The cleanser making organization ought to examine the sort of shoppers who will utilize the item much of the time. 

3. The organization ought to comprehend the issues of the customers and attempt to tackle the issue. For instance, if the cleanser that was being created at first just tackled the aroma issue, then, at that point, the organization should deliver cleanser which will cause the hair of clients glossy to feel fragrant too. 

4. The organization should utilize more clear limited time messages that clarify how the item will tackle their concern. 

5. The organization ought to want to get criticism from the shoppers on how the item is serving. This is significant in light of the fact that it will make the organization know the spaces of worry about the item and enhance them.

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