Answer to Question #244843 in Marketing for Pillar

Question #244843
Identify whether The Sneaker Shack uses the Societal Marketing concept or the Sustainable Marketing Concept (1 Mark?. Provide three specific examples to motivate your answer (3 marks)
Expert's answer

The Sustainable Marketing is used by the Sneaker Shаck. оnсeрt as a result of Sustаinаblе mаrketing is the promotion of environmentally and socially responsible рrоduсts, рractiсes, and brаnd vаluеs, and the Sneаker Shаck is a group of consumers who are concerned about their lifestyle choices. Sustainability marketing, often known as green marketing, is a marketing approach in which a firm prioritizes social and environmental commitments. Companies are frequently chastised for waste, price markups, and deceptive marketing. More businesses are resorting to sustainable marketing to combat negative press. This strengthens consumer ties while also letting them know that they, as well as future generations, are essential. Sustainability marketing is a significant part of marketing strategy, despite the fact that it is still a new field. Sustainability marketing could be the deciding factor in your decision to work with one company over another.

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