Answer to Question #244540 in Marketing for fortune

Question

dentify whether The Sneaker Shack uses a push or pull strategy or both (1 mark). Provide a motivation for your decision by providing examples relating to The Sneaker Shack. (2 marks).

Answer 1

Sneakers shacks use both push and pull marketing strategies to sell it is product and services. The company uses a push technique to create customer demand by providing sustainable quality services and offering laundry services direct to their buyers through pick up and delivery methods where customers perform online booking for their shoes to be collected cleaned and delivered within 48 hours. The company also exercises the push method where customers take their sneakers directly to their store to select their desire laundry option and pick them after 48 hours.

On the other hand, sneaker snacks use a pull strategy to pull clients to their services through advertising it is service through social media such as YouTube, Facebook, Twitter, LinkedIn, and Instagram. Sneakers shacks also have a project run campaign to promote their services by asking customers to donate old shoes to be repaired, cleaned, and donate to youth to encourage sporting activities and create awareness about their laundry services among youth involved in the workout, sporting, and entertainment activities.