Answer to Question #242228 in Marketing for MASMO SHIYALA

Question #242228
You have been appointed as a Marketing Manager for Zambia sugar plc an agribusiness company based in Mazabuka in southern province of Zambia. Your marketing Director wants to know the strategic marketing orientations that are possible for the company to adopt. Write a report to her discussing the five possible strategic marketing orientation or philosophy that are possible for Zambia sugar plc.
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Expert's answer
2021-09-27T14:11:11-0400
  1. Orientation of production. A production-oriented company often uses a mass production strategy and simplifies the manufacturing process for its products.
  2. Orientation of the product. A product orientation strategy is frequently mistaken for a production orientation approach. However, it is the polar opposite. This approach to business focuses on the company's goods, which are constantly improved and refined to outperform their competition consistently.
  3. Orientation of sales. A sales-oriented company devotes the bulk of its resources to promoting and selling its products and services to its target market. It does prioritize its consumers in some ways, but not in the sense of listening to their needs and desires.
  4. Orientation in society. The social orientation method has evolved as individuals become more conscious of their surroundings, the world, and the societies they live in, providing organizations with a new organizational philosophy.
  5. Orientation to the market. Before any manufacturing or sales operations, a market-oriented organization looks at the market and its target audience to discover what potential consumers want from businesses. As a result, the product or service offering is designed with the consumer in mind, resulting in a real customer-first strategy.

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