Answer to Question #234737 in Marketing for Theresia Mbendeka

Question #234737

discuss and analyze how political and environmental factors involved in King Lager to penetrate in kwazulu-natal market


1
Expert's answer
2021-09-09T13:05:01-0400

Political And Environmental Factors In Market Penetration        

The craft breweries business is one of the fastest expanding industries in South Africa and Namibia and across the whole continent. While this expansion is great for the business and the economy, the competitive marketplace makes it even more important to establish King Lager and discover unique methods to develop brand recognition. However, political and environmental variables involved in the King Lager penetration process in the Kwazulu-natal market must be considered, as discussed below.  

Environmental issues largely affect the physical and natural conditions around the Kwazulu-natal market. They are inextricably linked to preserving the natural ecosystem and industrial pollution - air, noise, and landscape pollutions. At the moment, global efforts are being made to safeguard the environment in this industry. Such efforts may impose limitations on the use of natural resources, the cost of raw materials, the quality of goods, the operational manufacturing processes, sewage disposal, and contamination minimization techniques. Therefore, such environmental factors affect the brand penetration in the KwaZulu-natal market.

On the other hand, the political factors in the market also influence the penetration of king lager. The brand's manufacturer must operate within the current political structure and regulatory process in the Kwazulu-natal market. Political issues influence policy positions. Every branding choice in the marketplace is politically influenced and has legal requirements. Governments have enacted a slew of laws to govern company operations, limit market actions, and safeguard consumers' and society's interests. These regulations may open new possibilities or problems for KwaZulu-natal company owners. Therefore, management must understand the current authorities' business concept and attitude and the legal rules they must follow while interacting with those other organizations.



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