Answer to Question #209604 in Marketing for saleemaslam

Question #209604


Write a paragraph (or so) that demonstrates how at least one concept from the course relates to your own experience as a consumer during the Coronavirus pandemic. (Alternatively, you can interview someone you know to complete this submission.)

  1. Begin by selecting at least one concept.
  2. Provide a definition or explanation of that concept (you can quote or paraphrase as long as you use a citation).
  3. Explain how your chosen concept(s) relate to your experience(s) over the past year as a consumer. It's really important to be detailed and specific and show how this concept can be applied to your own circumstances (or those of the person you have interviewed).

note:

350-450 words


1
Expert's answer
2021-06-23T14:24:02-0400

Marketing

In a bid to understand the relationship between the course I'm undertaking here in college on consumers and the coronavirus pandemic, I picked the marketing concept which is one of the key concepts in the course. Marketing is the activity by an organization dealing in certain products or services of promoting its products or services. The marketing concept entails activities including doing advertisements, selling, and bridging the gap between the consumers or retail businesses and the products or services offered by an organization or company. The key objective behind marketing is to draw the attention of key prospective customers to a new or existent product. Companies not only look to attract new customers but to maintain relationships with existing ones as well. Marketing involves such techniques or means as endorsements, appealing packaging styles, use of appealing slogans, or graphic designs, and use of media exposure amongst others. Although online technology has been greatly hyped thanks to the coronavirus breakout and spread over the past year, physical forms of advertisements in the field where the marketing teams reach out to their consumers face to face, for instance through road appearances, shows, and exhibitions or even free gifting and demonstration forums (Grassi, 1998). Today consumers live in a new world that although nations are trying to embrace the covid presence by dubbing it the 'new normal, many people are finding a hard time coming to terms with the reality.

With the onset and upsurge of covid-19 across the globe, the world’s population that majorly consists of technophobic lots has been forced to accept the harsh reality of the presence of the deadly biological virus that has had the lives of all changed for the worse in drastic proportions, needing all to embrace more communication technologies. The pandemic development especially places the consumers of the various products and services in a limbo of choosing between adhering to the tough coronavirus pandemic precautionary measures laid out by the health stakeholders for those wishing to access public gatherings or public places to access services or products or just opt for the technology option. Now, the former entails frequent hand washing, wearing face masks, and keeping social distancing, something that isn't easy to keep at all times keeping in mind the fact that it's a new concept amongst most consumers. Those that opt to adapt to the former are mostly the elderly and the young populations since they are most likely less technology-oriented. Sadly, however, these populations are the most susceptible to contracting and dying of the virus due to their weak immunities. While the technophilic populations tend to count themselves lucky, it's not a truly joyous experience for them as well. This is because doing online access to services is normally more costly due to delivery costs and the prior choice through physical scrutiny of products is not provided online. As well, not all services are offered online. Perhaps it is online the cyber-related ones that are available (Sheth, 2020). Salon services for instance have to be done physically.

Therefore, consumers in the coronavirus era have experienced difficult times of having to juggle with their lives to access products and services or favor their lives at the costs of access to services and products. Adapting to the new normal hasn't been a walk in the park although but it has greatly amazed people the capacity of consumers to quickly adapt to huge and drastic consumer behavior changes.


 

References

Grassi, W. (1998). The Reality of Brands: Towards an Ontology of Marketing. American Journal of Economics and Sociology, 58(2), 313-359.

Sheth, J. (2020). Business of business is more than business: Managing during the Covid crisis. Industrial Marketing Management, 88, 261-264.

 


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