Selecting the Message Source (10 Marks) Word Limit (300 words)
There are a number of other options for the ‘source’ of the firm’s promotional messages. Your task is to identify which source would probably be the most appropriate for each particular promotional challenge.
Some Possible Different Message Sources
1. A celebrity
2. An expert (such as a dentist, accountant, scientist)
3. An actor/model (in an entertaining or using a product name)
4. A character (e.g. Ronald McDonald)
5. The firm’s expertise
1. For each promotional challenge, identify a suitable message source from the above list.
2. Highlight why the message source you selected would be a suitable and credible approach.