Planning plays an important role in establishing organization’s growth and hence every organization be it a profit or nonprofit seeking one need to carry out this very important task. Putting this into consideration, discuss what marketing planning is, stating its contents and its process. You should also discuss the barriers to the implementation process. Provide citation
Marketing planning is deciding what to do, how to do it, who to do it, and when to do it in the marketing department.
Its contents include;
Marketing Planning process;
Barriers to the implementation Marketing planning process;
Isolating the market function and operations.
Hollensen, S. (2018). Marketing management. Pearson UK.
Hollensen, S., & Opresnik, M. O. (2019). Marketing Mix in the Marketing Planning Process. World Scientific Book Chapters, 203-382.
McCamley, C., & Gilmore, A. (2018). Strategic marketing planning for heritage tourism: a conceptual model and empirical findings from two emerging heritage regions. Journal of Strategic Marketing, 26(2), 156-173.