Answer to Question #197434 in Marketing for Sakshi

Question #197434

As a researcher, you need to identify as to how many Supermarket stores in Bengaluru sell HUL’s “Nature Protect” Range. Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. 

Also explain as to how will you proceed ahead with choosing the areas/ localities in Bengaluru to conduct your research alongwith timelines.

Expert's answer

While undergoing any research study or project, researchers generally select a group of people termed as the sample. there are different methods of selecting the sample based upon various components. The main categorization of sampling methods is probability sampling and nonprobability sampling. The selection of the sampling method depends upon the size of the sample to be selected. However, the use of the convenience sampling method to identify the number of supermarket stores in Bengaluru will be effective because there is a need to study the whole company to know the number of the store available, the convenience sampling is also cost-effective, ease available and quickly which make it suitable techniques to use in Bengaluru research.

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