Answer to Question #188511 in Marketing for mehwish

Question #188511

How is your assessment of companies like Facebook that gather information about your browsing patterns? What benefits and drawback does this pose for consumers? If you were a business owner, what sorts of information would you gather on your customers and how might you utilize it? 

Expert's answer

Answers to the question.

a) The assessment of companies like facebook is through- The companies apps and it being able to be assessed in all smartphones and computers.

b) Benefits posed to consumers;

-They are best media for communication

-They help in connecting and sharing with people in all corners of the world.

-They are used in group discussion and short meetings.

- Used as source of information and news.

c) Information gathered from customers and how i might utilize it.

- The customers name and mailing, email address, profession and gender.

-The information helps personalize communication with customers, directly market to them and follow up with them if there is a problem with their order.

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