Answer to Question #188511 in Marketing for mehwish

Question #188511

How is your assessment of companies like Facebook that gather information about your browsing patterns? What benefits and drawback does this pose for consumers? If you were a business owner, what sorts of information would you gather on your customers and how might you utilize it? 



1
Expert's answer
2021-05-07T12:42:01-0400

Answers to the question.

a) The assessment of companies like facebook is through- The companies apps and it being able to be assessed in all smartphones and computers.

b) Benefits posed to consumers;

-They are best media for communication

-They help in connecting and sharing with people in all corners of the world.

-They are used in group discussion and short meetings.

- Used as source of information and news.

c) Information gathered from customers and how i might utilize it.

- The customers name and mailing, email address, profession and gender.

-The information helps personalize communication with customers, directly market to them and follow up with them if there is a problem with their order.





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