Answer to Question #187588 in Marketing for humayoun

Question #187588

Online computer shopping at websites makes it possible for individual consumers to get direct information from hundreds of companies they would not otherwise know about. Consumers can place an order for a purchase that is then shipped to them directly. Will growth of these services ultimately eliminate the need for retailers and wholesalers? Explain your thinking, giving specific attention to prevailing COVID situation.

Expert's answer

In this era of the COVID-19 pandemic, online purchases are on the rise because of the advancement of technology and access to the internet. This will eventually do away with retailers and wholesalers because the manufacturers sell directly to consumers. This will make the direct sales increase thus reducing the need for retailers and wholesalers.

During this time, social distancing is being encouraged which has led to many people opting in making their orders online then the manufacturers deliver their orders to their consumers directly.

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