Ethics in Marketing research refers to moral principles or values that a researcher or research organization should consider.
- The General Public. This is the population from which the research is being conducted. And it is one type of sampling.
- The respondents in a specific study. Respondents are those persons who have been invited to take part in a particular study and have actually taken part in the study. This definition applies to both qualitative and quantitative studies. Respondents are derived from the sample that is constructed for a qualitative study.
- The client. The client research is broadly considered as a procedure to discover about customers. The analysts identify the unmet needs of the current and potential customers, which gets straight to pick out the ways to catch up with those business opportunities.
- The researcher. A researcher is someone who conducts research, i.e., an organized and systematic investigation into something. Scientists are often described as researchers.
- The research profession. Professional research focuses on research goals/questions that emerge from business requirements. It may or may not use the formal, scientific and systematic procedures to discover answers. It is not grounded in theories and may not require a representative sample.