Explain the marketing mix used by WONDER ALPINE (include all 4 ps)
A marketing mix is a set of actions a company uses to promote its brand in the market. To gain insight from the Wonder Alpine organization, the 4Ps make up the typical marketing mix that it focus on entails; price, product, promotion, and place.
a) Price- Wonder Alpine presents different values for their products depending on their production cost and the market's ability to pay. This enhances the distinction and the image of the product.
b) Products- Wonder Alpine's products deliver their minimum level of performance.
c) Place- Wonder Alpine has different points of sale for their products as their main aim is to establish good distribution strategies for their products.
d) Promotion- Wonder Alpine is undertaking advertising, incentives, and discounts on various products to make their products known to their clients and trade.