India has registered the second highest Covid-19 case load in the whole world. This has led to a massive fall in Inbound tourism for India from overseas travellers. As a Marketing Consultant to Ministry of Tourism, Govt of India, suggest the following: -
a. Build an advertising campaign on TV, Radio & Print Medium to attract foreign tourists back to India. Highlight the key communication messages that you will use.
b. Which social media platforms will you choose to use? Suggest atleast 2 such platforms & describe your innovative initiatives?
a) Tourists' expectations when visiting a particular place are related to the chosen destination's several features: culture, architecture, gastronomy, infrastructure, landscape, events, shopping, etc. These features attract people to the destination and contribute to the overall experience of the trip. As a marketing consultant, I would advise adverts to contain messages that contain contents of the beauty of the country, landscapes in video films in TV sets, appealing pictures, cultural encouragement by showing cultural events. It should apply the same as to the radio and print media. Further, the messages should guarantee the tourists' security safety in the content and the discount rates to the tourists to encourage them.
b) I prefer to use Facebook, Twitter, and Instagram on the internet for social media platforms. They offer so many fantastic ways for tourism businesses to connect with their most profitable prospects. On these platforms, travel is among the most shared topics of them.
Twitter is a great place to promote your tourism posts, tourism product updates, public press releases, and travel destinations. By including links in your tweets to your website pages and landing pages, you can increase traffic leads traffic right to your website's doorstep.
Facebook deserves a special mention concerning the promotion of a tourism destination. Facebook offers travel brands the ability to identify prospective travelers, communicate directly with users, engage with advocates and create branded experiences through advertisements.
Instagram, Leverage social influencers. Influencers are great for earning likes and connecting with people who treat the words of their favorite Instagrammers. Prepare commercials and photos of the products such as vans and land cruisers and post them on the blog. To increase the audience on social media, ensure that you have a significant following.