In your previous assignment “Marketing Electric Bicycles” you were to segment the market for electric bicycles and provide your rationale. Based upon the segment(s) that you highlighted you made an early-stage proposal for how you might market the selected product line.
You are now to develop an integrated Marketing Communications Plan for the Electric Bike business that is based upon market segments and electric bike products that you now believe are your best option.
You need to:
· Detail the key features of your core brand image that you will build through advertising
· Create a mock-up of your web site
· Detail your Social Media Strategy . (How will you generate traffic to your website and your store.)
Assignment is worth 20%
Note: Please provide as much explanation as possible
The goal of the brand is to improve the mobility of the community using environmental friendly bikes that add style to the life of the consumer. The ease of use, stylish design, evasion of traffic and an electric engine are key features of the brand to be supported through advertising.
The mock up of the company's website is a high-fidelity simulation of the website of the company. It shows how the website will look.
The brand will use paid search to increase traffic in the company's website. Engagement forums and product advertisements can be made on social medial platforms when there are many consumers online such as in the morning (7am-9am) and evening (6pm-10pm).