Answer to Question #173975 in Marketing for ayeshashoukat

Question #173975

identify the web writing best practices that were included in the new version of the Encyclopaedia Britannica website.

Expert's answer

The Encyclopedia Britannica is a general knowledge English-language online encyclopedia. Content creators and designers involved the following web writing best practices in the new version of the Encyclopedia Britannica website.

 Firstly, put the most crucial information; web users don't like to sit and read through your content catches their way they will click away and check your competition. Secondly, make your content easy to scan; use bullet points, numbers, bold font and a lot of white space to make your content easy to scan. Thirdly, keep it sweet and short; use a readability tool or hire a professional content company to make sure your pages are easy to read and understand.

Fourthly, paint a picture; if you want to hook your audience, you should get them engaged with your content and describe the product by using their senses.

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