Answer to Question #173261 in Marketing for Mohona

Question #173261

Create a brand image of new products and create a marketing plan.


1
Expert's answer
2021-03-23T11:05:57-0400

A brand image is a roadmap that outlines all the methods, activities, tasks, and capital needed to make the plan successful.

There are several steps followed when creating a brand image, they include;

1. Identifying the key audience.

The initial stage when creating a brand vision is to your target audiences. The target audience comprises both internal and external groups, such as employees, customers, partners, and technical staff. However, being very specific while defining your audience is very essential for an effective marketing strategy that will communicate directly to their unique needs and interests.

2. Determine the most critical business goal.

It's ineffective and a waste of valuable resources when you create a brand image without a clear short-term and long-term business goal.

3. Define your brand personality.  

The brand personality should be simple, relevant, and appeal to your potential customers. Furthermore, the brand should articulate your most important differentiators and product benefits.

4. Develop key messaging.

Documentation of your key messages and Aligning them with your audience. However, Your main messages will be the vital information you expect your audience to wake away with after interacting with your brand. moreover, the brand message should include the unique element of your business and value-added to buyers with the splash of your brand personality.


A marketing plan is a report that sketches your future marketing procedure. The scope of a marketing plan differs depending on its objective or the type of institution.

The steps to create a marketing plan;

1. Write a simple executive summary

2. Set metric-driven goals

3. Outline your personas

4 research all of your competitors

5. Set an accurate key baseline.

6. Develop an actionable marketing strategy

7. Set a tracking or reporting protocol

8. Make your marketing plan look professional with a marking plan template.



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