Answer to Question #172684 in Marketing for william

Question #172684

Which age group do you think has the highest percentage of Instagram users?

a. 18-24

b. 25-29

c. 30-49

d. 50-64

1
Expert's answer
2021-03-23T11:08:14-0400

The age group that has the highest percentage of Instagram users

In my opinion, the age group that has the highest percentage of Instagram users is 25-29. According to Tankovska (2021), more than 50 percent of people that use Instagram in the world are 34 years and below. The author asserts that by the beginning of the year 2021, about 14.5 percent of the individuals who were active on Instagram worldwide were females aged between 18 to 24 years. With several people actively using Instagram monthly, the platform was highly likely created for the most popular social network in the world.

Some individuals use Instagram to tell stories while others post videos, and this content is available for 1 day only for people to view. A lot of individuals use Instagram to share photos and the platform is mostly used in India and the US (Tankovska, 2021). Although many users tell stories on Instagram, the platform is quite famous because of its disappearing photos' feature.

In conclusion, the most popular social network globally consists of people aged 34 years and younger. Therefore, most Instagram users are above 25 years, but below 34. These ages make the platform mainly attract business dealers who like to aggressively market their commercial activities through the use of photos and stories.

 

 

 

   

                                                         Reference

Tankovska, H. (2021). Distribution of Instagram users worldwide as of January 2021, by age and gender. https://www.statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users/#:~:text=As%20of%20January%202021%2C%20it,aged%2034%20years%20or%20younger.


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