Answer to Question #168944 in Marketing for Ronak Gulgulia

Question #168944

Staples is a US based office stationery brand that is planning to enter India. As a marketing consultant suggest and describe atlease 1 innovative way of reaching out to staples' B2B potential customer base in india.Name any 5 potential B2B Customer segments for staples in India.

Expert's answer

1.Event marketing.

Even marketing is an extraordinary and entertaining promotional B2B marketing technique that strives at pursuing the attention of an audience. However, event marketing implicates direct contact with potential buyers at occasions like school festival competitions, colleges, and university graduation ceremonies among others to create awareness about the company's entities and services. Additionally, My Company will reach out to customers through free staple samples discounts, awarding customers who purchase a large number of items among others.

2. Combine social media and power broker.

When marketing a new product in the market, the use of social media such as Facebook, email, links websites, Twitter, and others is the cheapest and quickest way to advertise your product and reach a massive number of people within a short period. However, taking pictures with customers and follow the powerful business leader then appropriate them through social media for being a benefit in society, by doing so some of their fans will like and follow your page as they strive to know more about you and what staples brand offer in the market.

2 B2B staples segmentations.

a. Firmographic- it segments consumers based on their shared qualities such as business location, and other techniques employed by the target company.

b. Tiering- segments based on how adequately the company goal matches with buyers.

c. Customer needs- segment customers according to what they need from the product.

d. Customer sophistication - allocates companies' target audience based on their products and business understanding.

e. Customer behavior - this segment reflects how customers interact with products and services.

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