Answer to Question #168177 in Marketing for Sunny

Question #168177

Define cause - related marketing?


1
Expert's answer
2021-03-10T10:15:59-0500

Cause-related marketing is part of an organization’s corporate social responsibility strategy. It involves a for-profit business establishing a long-term relationship with the non-profit organization. In this relationship, the for-profit organization expects to profit by selling more products and gain positive publicity. On the other hand, the non-profit benefits financially and through publicity.


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