Answer to Question #166701 in Marketing for Sunny

Question #166701

Explain the implications of what is meant when direct marketing is described as a pro- active approach to marketing, by taking the product or service direct to customers rather than waiting for them to come to the seller.


1
Expert's answer
2021-03-04T09:44:44-0500

Direct marketing builds solid customer relationship and loyalty

It is easier to test the appeal of a product since the seller engages directly with the consumer

It increases sales


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