Answer to Question #164903 in Marketing for Amos

Question #164903

Write an essay of 900 words about,

How is the augmented reality going to enhance marketing experiences?

Expert's answer

The majority of marketers today are stimulated by the needs and desires of their customers. The technology advancement is required that the brand should be updated periodically to fit buyers changing preferences and necessities.

Augment reality (AR) is marketing and sales techniques that are developing hence allowing brands to give buyers a unique experience of clicking into their mobile device. Currently, Mobile phones are among vital media types that consumers interact with brands and make the best purchase decisions.

Augment shopping is one of the rising trends in retail industries as most potential buyers have always desired to try the products before purchasing them. However, more businesses have already started experiencing the benefits of AR and multiply their profits by the use of augmented reality strategies. The cosmetic industry is among enterprises that currently have been interested in embracing augment reality. For instance, Facebook has been keen to initiate AR applications. By apply augmented reality, the user can digitally sample makeup and accessories and model how they look before buying the items.

Augmented reality gives the capability for the business to add digital elements on top of their physical locations and commodities. Customers can scan an item to add an AR experience by either tailoring it towards giving the product additional information or some aspect of supplements brand-related occasion. Nevertheless, several industries and marketers have considered the use of AR application in their businesses, for example, football tickets sale companies can create an augmented reality app which enables the football fans to view a 3D display of the stadium where the football was played and picture the look of the ground from various chairs to choose the best seats.

The application of Augmented Reality in business cards can advance branding materials and pamphlets by adding essential components. However, with the use of mobile devices, the buyers can scan printed materials to access various characteristics giving them further information and how to get a connection with the brand. For example, users can develop the video accentuating some aspect of the information being disseminated by scanning a brochure in the perfect spot, bringing diverse components to the static script on the leaflet. Businesses card can further use AR to demonstrate the various options of contacts that will allow the user to apply a single click through either email, cell phone, Facebook, or LinkedIn.

For most population, Augmented Reality is a rather new phenomenon in that a good design AR experience will be people's topic of discussion and developing lasting memories. While the earlier Augmented Reality concentrated on the direct tactics for promoting sales, augmented reality can also be employed as part of indirect sales and marketing techniques to improve the status of the brand. However, unexpected augmented reality experience can derive important buzz of brand if appropriately implemented when creating a novel.

The best example of a company that used augmented reality to create buzz would be the Pepsi shop located at the bus station. Pepsi enables people to access AR virtual windows alongside the bus station walls. Pepsi campaign managed to create dialogue and boost their brands by leaving the tedium of waiting for the bus with an augmented reality experience.

Augmented Reality strategies if utilized can help companies generate more profits in the earned media. AG campaign in the highly competitive market can be a differentiator that permits the brand to defeat its counterparts, name recognition, and build sustained debate.

Augmented Reality play important role in transforming the B2B buyer's experience in several mean. The B2B sales procedure has consistently been fraught with conflicts between customers' needs and expectations and what the supplies can provide. Augmented Reality is capable of improving the entire cycle of the sale process.

Augmented Reality is capable of transforming the B2B buyer's experience in numerous methods. However, the B2B sales procedure has frequently fraught with conflicts between customers' expectations and what the suppliers can deliver in reality, hence AR can develop vital improvement along the entire cycle of sales protocols.

The augmented reality devices can permit the consumer to recognize and interact with the commodities they're own desired details from a high-level overview to a granular assessment of individual information by generating the products into a gathering room hence providing the preferred information that customers need to make decisions.

The development of diverse sales presentation materials is among the most important areas in that AR can enhance B2B sales. Moreover, AR also plays a significant role when it comes to dealing with consumers' choices. Customers always look for consumers-oriented and specifically customized products for them to get a solution which is not always easy for vendors to manage those demands.

furthermore, AR offers the outsized effect when it comes to after-sales support. Customers often rely on the user manual which may not be useful when that manual can not guide customers well, this can result in customer frustration and may decide to take relocate their businesses.

In summary, augmented reality is not only a novelty or a new frontier in gaming but also stands to be one of the deriving forces behind sales and marketing invention over time. The business with the aim of improvement can apply augmented reality experience to be able to update the customer service leading to an increase in sales and business opportunities.

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22.02.21, 21:03

So professional!

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