Mass marketing or undifferentiated marketing is fast becoming a thing of the past. Discuss this statement with supporting evidence for or against. Your response should outline the different types of targeting strategies and the types of products best suitable for each choice of target strategy.
Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible.
Mass marketing is still alive in the world of advertising for brands and company products and it’s not becoming a thing of the past. The ability to generate customers is what makes a company successful. Generally, the more customers a company has, the more successful it will be. Coca-Cola has used mass marketing effectively and made its brand well known in the society. People have to know that your product exists; if nobody knows your product exists, then no one will purchase your product or service. Mass marketing has the scope and cost-efficiency of advertising on a much larger scale than smaller business marketing strategies. It has the ability of getting the recognition and attention of your target audience across a wide ranging or specific market. Going hand-in-hand with this is the enhanced brand recognition. Many people still watch televisions, read newspapers and magazines, and listen radio thus making it still alive targeting a larger percentage of population.