Determine the target audience of Lands End by looking at content that the brand shares online.
Lands’ End deals with clothing and home décor items. It engages online advertising by posting various brand contents on their digital platforms. The brands that they share online target a specific audience classified as follows;
v Gender; while it shares contents for the two genders, its main target is women due to classy and colorful house furnishing.
v Age; it usually targets the youth since they share mostly casual but classy outfits, which are consumed mainly by youth in the age of 18 to 35 years.
v Education; the target audience is educated and less educated though it mostly favors less educated people who don’t like official dressing.
v Occupation; targets the casual workers, unemployed, and employed where casual outfits are allowed, not like banks where suits and official clothes are encouraged.
v Income; the target audience is the low and middle-income earners.
v Marital Status; the target audience is the unmarried who are bothered with classy outfits and those in the early stages of marriage.
v Children; the target audience is parents so that they can buy for their children.
v Hobbies & Activities; target the hiking audience and leisure activities like walking, parties, and the likes.
v Likes or Dislikes; the target audience is those who appreciate likes.
v Use of product or service; the target audience is the people who wear clothes for general occasions.